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  1. Home/
  2. Somesh Ruppa/
  3. Benchmarking

Benchmarking

BENCHMARKING Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior…

    • Somesh Ruppa

      updated on 27 Dec 2022

    BENCHMARKING

    Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

    That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

    There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

    STEP-BY-STEP BENCHMARKING

    Benchmarking is a simple, but detailed, five-step process:

    • Choose a product, service, or internal department to benchmark.
    • Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
    • Gather information on their internal performance, or metrics.
    • Compare the data from both organizations to identify gaps in your company’s performance.
    • Adopt the processes and policies in place within the best-in-class performers.

    Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

    In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

    BENEFITS

    In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

    • Improving employee understanding of cost structures and internal processes
    • Encouraging team-building and cooperation in the interests of becoming more competitive
    • Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

    In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

    REQUIREMENT

    Benchmark with presently available cars in the market for the following case.

    Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

    Note: Pughazhyendhii  is fond of big cars

    In my view,

    I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferrable. 

    SUGGESTIBLE CARS

    1. Tata Nexon
    2. Hyundai Venue
    3. Maruti Suzuki Vitara Brezza
    4. Ford Eco Sport

    TATA NEXON

     

    Pros:

    1. Best in class safety package
    2. Powerful engines (petrol & diesel)
    3. Ride and feels like a big vehicle

    Cons:

    1. Quality of plastic inside the cabin
    2. Sluggish infotainment
    3. Slightly hard ride

    MODELS /

    SPECIFICATIONS

    TATA NEXON

    ARAI Mileage

    21.5 kmpl

    Engine Displacement (cc)

     1497

    Max Torque (nm@rpm)

     260Nm@1500-2750rpm

    Transmission Type

    Automatic

    Fuel Tank Capacity

     44

    Max Power (bhp@rpm)

     108.5bhp@4000rpm

    Seating Capacity

     5

    Boot Space (Litres)

     350

    Body Type

     SUV

    Safety

    16.06/17


    HYUNDAI VENUE
     

    Pros:

    1. Ease of driving on offer
    2. Three different engine options
    3. Feature loaded

    Cons:

    1. Isn't as big as rivals
    2. No diesel automatic on offer
    3. 1.2 petrol is weak on punch

    MODELS /

    SPECIFICATIONS

    HYUNDAI VENUE

    ARAI Mileage

    18.14kmpl

    Engine Displacement (cc)

     998

    Max Torque (nm@rpm)

    171.6Nm@1500-4000rpm

    Transmission Type

     Automatic

    Fuel Tank Capacity

     45

    Max Power (bhp@rpm)

     118.35bhp@6000rpm

    Seating Capacity

     5

    Boot Space (Litres)

     350

    Body Type

     SUV

    Safety

    4 stars NCAP rating

     

    MARUTI SUZUKI VITARA BREZZA

    Pros:

    1. Peppy & efficient 1.5 petrol
    2. Good value for money
    3. Neutral ride, easy to drive

    Cons:

    1. No more diesel option
    2. Rivals offer more space
    3. Design isn�t attractive as before

    MODELS /

    SPECIFICATIONS

    MARUTI SUZUKI VITARA BREZZA

    ARAI Mileage

    18.76kmpl

    Engine Displacement (cc)

     1462

    Max Torque (nm@rpm)

     138Nm@4400rpm

    Transmission Type

     Automatic

    Fuel Tank Capacity

     48

    Max Power (bhp@rpm)

     103.26bhp@6000rpm

    Seating Capacity

     5

    Boot Space (Litres)

     328

    Body Type

     SUV

    Safety

    12.51/17

     

    FORD ECO SPORT

    The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

    Pros:

    1. Build Quality
    2. Powerful and Responsive Engines
    3. Looks
    4. Driving Dynamics
    5. Long List Of Safety Features

    Cons:

    1. Not So VFM
    2. Feels Dated
    3. Stiff Suspension Setup
    4. Narrow Second Row
    5. Thick A-Pillar Causes Blind Spot

    MODELS /

    SPECIFICATIONS

    FORD ECO SPORT

    ARAI Mileage

    21.7kmpl

    Engine Displacement (cc)

     1498

    Max Torque (nm@rpm)

     215Nm@1750-2500rpm

    Transmission Type

     Manual

    Fuel Tank Capacity

     52

    Max Power (bhp@rpm)

     98.63bhp@3750rpm

    Seating Capacity

     5

    Boot Space (Litres)

     352

    Body Type

     SUV

    Safety

    4 stars NCAP rating

     

    COMPARISON

    MODELS /

    SPECIFICATIONS

    TATA NEXON

    HYUNDAI VENUE

    MARUTI SUZUKI VITARA BREZZA

    FORD ECO SPORT

    ARAI Mileage

    21.5 kmpl 18.14kmpl 18.76kmpl 21.7kmpl

    Engine Displacement (cc)

     1497  998  1462  1498

    Max Torque (nm@rpm)

     260Nm@1500-2750rpm

    171.6Nm@1500-4000rpm

     138Nm@4400rpm  215Nm@1750-2500rpm

    Transmission Type

    Automatic  Automatic  Automatic  Manual

    Fuel Tank Capacity

     44  45  48  52

    Max Power (bhp@rpm)

     108.5bhp@4000rpm  118.35bhp@6000rpm  103.26bhp@6000rpm  98.63bhp@3750rpm

    Seating Capacity

     5  5  5  5

    Boot Space (Litres)

     350  350  328  352

    Body Type

     SUV  SUV  SUV  SUV

    Safety

    16.06/17 4 stars NCAP rating 12.51/17 4 stars NCAP rating

     

    CONCLUSION

    I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.

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