Benchmarking

REPORT ON BENCHMARKING

Objective

To be able to recommend an appropriate car for Mr.D.S. Pughazhyendhii considering all his requirements, budget and likes, by benchmarking the latest cars available in the market under his budget.

Case:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

What is Benchmarking?

Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help us understand how an organization compares with similar organizations, even if they are in a different business or have a different group of customers.

Comparision of cars 

I shortlisten 5 cars that fell under the said requirements

1. Tata Nexon
2. Tata Altroz iTurbo XZ
3. Maruti S-Cross
4. Maruti Ciaz
5. Hyundai Venue

The specifications and pros and cons of each car is listed below

Among these 5 cars the one which according to me, best suits Mr.Pughazhyendhii is the Tata Nexon

I have mentioned below the specifications/features of the vehicle which makes it stand out from the others

• Fortified Cabin
• Dual front Airbags as standard
• Electronic stability program
• ABS with EBD as standard
• ISOFIX
• Height Adjustable seatbelts
• Reverse parking assist
• Coupe-inspired aerodynamic shape
• Layered three-toned finish
• Electric sunroof
• Grand central console
• Digital Instrument cluster
• iRA Technology
• Connected car safety
• Natural Voice tech
• Turbochagred Engine
• Electronic Stability program

         - Electronic Traction Control

         - Roll- over Mitigation

         - Emergency Brake assist

         - Hill Hold Control

         - Electronic Brake Pre-fill

         - Brake Disc Wiping

• 6-speed hyperdrive self-shift gears
• Multi drive modes
• Rain sensing wipers
• Cruise Control
• Tyre pressure monitoring system
• Auto Headlamps
• Cooled Glovebox

Conslusion

Thus, I would conclude the report by suggesting Mr.Pughazhyendhii the TATA Nexon mainly because of the amazing safety feature it provides and also the vast list of added features in it making the car worth its price. Along with its features, the car is comparetively compact and is perfect for the everyday use in a busy city like Bangalore and also for the long drives to others cities as well, with its storage coming as an added advantage.